New social media platforms such as TikTok and Vero are booming, gathering millions of users like never before. While the proliferation of social media channels provides advertisers with unparalleled opportunity to target increasing consumers on new platforms, it also creates a growing challenge for social marketing services malaysia in deciding how to better distribute time, money, and energy among the sea of choices now accessible.
Is it a good idea to go all-in on Instagram? Start allocating half of the social media budget to Facebook and the other half to YouTube and LinkedIn. What about Pinterest, for example? These are the types of issues that haunt all small companies and marketing departments. Here are our recommendations for the top social networking pages you should think for in 2021 to help you determine which social media channels are perfect for your brand this year.
Instagram has well over 1 billion monthly users and has long been the home of influencers, brands, writers, small business owners, families, and everything in between. If you’re asking if a significant portion of the audience uses the platform, the response is almost certainly yes. Instagram has become one of the most prominent social media sites for teens and young adults, especially in the United States. Instagram consumption decreases with age but remains steady between men and women, even if the users are under 40, you can’t afford to neglect it.
On Instagram, the most successful content is: Beautiful imagery, breathtaking graphics, one-of-a-kind styles, selfie-style video that appeals directly to your viewer, and a consistent theme can make you stand out on Instagram. If your target demographic is under the age of 40 and you run a lifestyle, ecommerce, or photography service, Instagram should be your top priority.
Today, YouTube is the world’s second best search engine, behind only its parent company, Google. If your company will benefit from video guides or walkthroughs, visually-driven educational material, product reviews, or interviews, then this social media site is a must for reaching out to their over 2 billion monthly users.
Who’s on YouTube (and Why): A staggering 73 percent of U.S. adults say they use YouTube on a daily basis, with a high concentration of 15 to 34-year-olds. YouTube is widely used by both men and women, and use rises in tandem with income and educational attainment.
Video is the best form of content for YouTube. Long-form and short-form video content will also fit well on this channel, depending on the style of enterprise and your target audience. If you’re educating your followers about new content strategies or streaming online gameplay, work hard to keep their focus during your videos. Consider recent YouTube trends like unboxing videos (especially if you represent a physical product) and “with me” content, which brings viewers along for the ride with you.
If launching a YouTube channel sounds intimidating, working with YouTube influencers who are passionate about your cause might be a nice way to test the waters before jumping in. If the demographic is under the age of 50 and consumes video material for education or entertainment, YouTube should be a top priority.
Facebook is the world’s most popular social media platform, with almost 2.5 billion monthly users. Although this effectively guarantees that at least part of the audience uses the website on a daily basis, it has gained a bad image among younger people, who are gradually migrating to other platforms.
Regardless, consider getting a profile on Facebook if your brand stands to benefit from sharing industry-related news, entertaining (short-form) videos, visuals, and other visually attractive content—especially if your primary audience is over the age of 30. You may also use Facebook groups to get the clients or community together in one location online.
Unlike Facebook business sites, Facebook groups aren’t for ads, but they can be useful for generating debate. For more articles like this one, click here.